Awareness through Social Media Promoting Sports Injury Prevention and Healthy Lifestyle in University Coaches and Athletes

The growing integration of social media with health and education programs has
created new opportunities to address concerns related to college students’ athletics.
This study aimed to investigate how social media may help university coaches and
players in Faisalabad become more aware of and educated about sports injury
prevention and the promotion of healthy lifestyle. The population of the study was
both university athletes and coaches. A survey questionnaire was handed over to
total of 150 participants including (n=120) athletes and (n=30) coaches to complete
and participate in social media-based awareness initiatives. Participants’ knowledge,
attitudes, and practices were compared before and after the intervention using
descriptive statistics, paired samples t-test, and One-Way ANOVA. The findings
demonstrated a substantial improvement in athletes and coaches’ awareness and
preventative actions following exposure to social media-based instructional content.
While, the athletes revealed knowledge about safe training techniques, diet, and
lifestyle management. Coaches reported feeling more confident in their ability to lead
injury prevention programs. The findings demonstrated social media’s potential as a
useful, approachable, and engaging platform for sports injury prevention and health
education. This study emphasized the need to integrate digital platforms into
university-level health promotion initiatives to support safer sporting environments
and the long-term health of student-athletes and coaches.