User Centred Design

 User-centered design (UCD) is an iterative design process in which designers 
focus on the users and their needs in each phase of the design process. In 
UCD, design teams involve users throughout the design process via a variety 
of research and design techniques, to create highly usable and accessible 
products for them.
 User-centered design creates a unique chance to design together with com
munities. User-centered designers deeply understand the folks they’re trying 
to serve. They create lots of ideas and make innovative new products rooted 
in people’s actual needs.