BASIC CHALLENGES OF URBAN CULTURE IN HO CHI MINH CITY IN THE NEW ERA TODAY

Ho Chi Minh City, the largest metropolis in Vietnam, is also facing a series of cultural challenges in the context of
globalization and rapid urbanization. Increased migration, economic pressures, consumer lifestyles, and digital technology have eroded
community spirit and changed urban values. At the same time, the local cultural identity is at risk of fading when public spaces are
commercialized and the living environment is degraded. From the perspective of cultural philosophy and development philosophy, the
study emphasizes the need for harmony between economy, spirit, and environment, thereby affirming the role of the humanistic value
system and Vietnamese identity in creating a Ho Chi Minh City with modernity, creativity, and sustainability.