GEOGRAPHICAL CHARACTERISTICS OF PERCEIVING TOURIST-RECREATIONAL SPACE BY COASTAL REGIONS OF RUSSIA
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Abstract. For the first time tourist-recreational space of the coastal regions in Russia was assessed by means of text analysis. The relevance of the study determines the need to increase the risk of “over- tourism” in connection with the growth of consumption of the sea regions of Russia. The research aims at assessing regional peculiarities in perceiving tourist-recreational space of the Kaliningrad Region and Primorski Krai from the viewpoint of geographical, componential and time analysis. The main research method is text analysis of big data with the low-code analytical platform PolyAnalyst. The geographical entities which elicit the brightest emotional response were identified from the research. The Russki Island and the Zolotoy Rog Bay in Primorsky Krai got the highest assessment rating, as well as the Island of Kant and the Curonian Spit in the Kaliningrad Region. It is possible to conclude that the infrastructure cannot operate properly at high season, that leads to over tourism, and the tourist image of the territory degrades in the high season. The research results are of interest to the executive power bodies of the government mainly for forming and correcting the strategy of developing tourism in the regions, as well as improving the tourist brand.
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