Developing a model for evaluating online stores based on the Delone and McLean model

At present, most of the daily shopping of people is done through systems and online stores. Therefore, providing a model for evaluating systems and online stores in order to boost the business market and the competitive environment between systems and online stores will be very important. The main purpose of this study is to provide a model for evaluating these systems. Initially, resources related to the evaluation of online store websites and the models used for them were collected and reviewed. Then, using qualitative content analysis, the concepts available in online store websites were extracted and categorized into thematic items. Finally, the obtained themes were adapted to the main dimensions of Delon and McLean model. Lavshi content validity method was used to confirm the validity of the evaluation model and Cronbach's alpha coefficient was used for reliability. According to the five main dimensions of Delon and McLean model, the evaluation model of systems and online stores was presented in 44 appropriate items. In terms of system quality 7 items, information quality 11 items, service quality 18 items, user use and satisfaction 6 items, and personal effects 2 items were approved. Given that the creation and use of online stores in Iran is still a new subject and online shopping through the website of online stores is constantly expanding, it is necessary to provide systems and online stores evaluation model to improve service delivery and online business prosperity. Therefore, applying all appropriate and accepted criteria in the model of this research is very important. In general, by reviewing the obtained items, it seems that in addition to ensuring the credibility of the online store to buy from it, it is very important to pay attention to the user interface and customer relationship management system. In addition, many items such as the existence of search tools, proper categorization of goods in order to facilitate customer interaction with the system and the online store indirectly indicate the importance of the user interface.