The Influence of Family on Tourist Consumer Behavior

Family travel is an important form of tourism. Understanding the behavioral characteristics of family travel is of great significance for improving the service level of the tourism industry. This article systematically reviews the literature on family travel in recent years. The research finds that the academic circles at home and abroad are paying increasing attention to family travel, and the number of literatures is constantly growing. The research method mainly relies on literature review. The research content, themes, and acquisition methods show a diversified trend, focusing on the influence of families on the behavior of tourism consumers. Based on this, this paper, by deeply understanding the influence mechanisms of factors such as family economic level, family demographic characteristics, family structure status, educational level, preference for attractions, and traditional cultural values on family tourism consumption expenditure, ultimately explores the impact of families on tourism consumer behavior and provides relevant suggestions for promoting the development of the family tourism industry.