Published August 23, 2025 | Version v1
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POST-PURCHASE BEHAVIOUR AND CUSTOMER SATISFACTION IN THE HYBRID AUTOMOBILE MARKET: EVIDENCE FROM RAJASTHAN

Authors/Creators

  • 1. RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE, TANTIA UNIVERSITY, SRI GANGANAGAR.
  • 2. DEAN, FACULTY OF COMMERCE AND MANAGEMENT, TANTIA UNIVERSITY, SRI GANGANAGAR.

Description

This study examines post-purchase behaviour and customer satisfaction among hybrid automobile owners in Sri Ganganagar District, Rajasthan. With hybrid vehicles gaining popularity in India, understanding consumer experiences is crucial for manufacturers and policymakers. A quantitative survey of 200 hybrid car owners assesses satisfaction, brand loyalty, and word-of-mouth recommendations. Data were analyzed using Cronbach’s Alpha, T-tests, and ANOVA. Results indicate that fuel efficiency and after-sales service drive satisfaction (76% report high satisfaction), but high maintenance costs and limited service centers create challenges. Brand loyalty is evident in 62% of respondents, with 81% recommending hybrids. Addressing service infrastructure and costs is vital for enhancing satisfaction and supporting Rajasthan’s hybrid market growth, contributing to sustainable mobility.

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Identifiers

ISSN
2455-295X

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Journal article: 2455-295X (ISSN)

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