The Impact of Social Media Usage on Students' Academic Performance: Balancing Connectivity and Concentration in the Digital Age

Social media is a tool and an avenue through which individuals can access the internet using their laptops, smartphones, etc. A way to create a virtual community and share posts, images, videos and information. The primary users of social media are students. This research focused on apprehending the impact of social media usage on academic achievement of students at Jatiya kabi kazi Nazrul Islam University. Questionnaire and interview have been used as a tool for collecting primary data where most of the related literatures including journal articles, journals, surveys from various sources collected as secondary data. As study design, simple random sampling was implemented, and the study connected two research theories. Statistical analysis was performed using Microsoft Office Excel software and SPSS. Almost all students of Jatiya Kabi Kazi Nazrul Islam University are using internet and a large part is involved with various social media which can negatively influence on their academic performance but only have significant negative effects primarily. The results implies that students engage in a mix of chit-chat and academic activities. It is done in order to keep the social networking activities of students and the academics away from each other to avoid any academic setbacks.