AI Literacy and Attitudes in Bulgaria 2025: Validation of the General Attitudes toward Artificial Intelligence Scale (GAAIS) and the Meta AI Literacy Scale (MAILS)

This dataset presents the first large-scale validation of the General Attitudes toward Artificial Intelligence Scale (GAAIS) and the Meta AI Literacy Scale (MAILS) in Bulgaria, conducted in 2025. The survey was carried out via an omnibus CAPI method by Global Metrics Ltd., with items translated, culturally adapted, and validated for the Bulgarian context.

The dataset contains:

• Socio-demographic variables (age, gender, education, settlement type, region)

• Responses to GAAIS and MAILS items

• Variable about AI usage 

• Computed Measures of AI literacy, AI attitudes, and public opinion

• Recoded and anonymised data ready for secondary analysis

Applications
The dataset is relevant for research in:

• Artificial intelligence ethics, adoption, and public perception

• AI literacy measurement and cross-cultural validation

• Survey methodology and scale validation

• Comparative public opinion studies

A detailed description of the dataset, including methodology, variable list, licensing, and acknowledgements, is provided in the accompanying README file.