THE SHIFT FROM CELEBRITY ENDORSEMENTS TO MICRO-INFLUENCERS- A TURNING POINT IN CONSUMER TRUST

Published August 2, 2025 | Version v1

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Journal article

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Zenodo

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National Research Journal of Banking and Finance Management, 12(1), 173-179, ISSN: 2349-6762, 2025.

License: Creative Commons Attribution 4.0 International

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