AGILE STRATEGIC MANAGEMENT IN UNCERTAIN ENVIRONMENTS: A CASE STUDY OF TECH STARTUPS

Abstract 
The study explores how technology startups utilize agile strategic management practices to 
navigate uncertainty and maintain competitive advantage in rapidly evolving markets, bridging 
the gap between traditional planning frameworks. This aims to examine agile strategic 
management practices used by successful tech startups, evaluates their effectiveness in uncertain 
environments, and offers actionable insights for startup leaders and practitioners. The study used 
a qualitative case study approach, interviewing 24 tech startup C-level executives, analyzing 
internal documents, and using thematic analysis to identify patterns and frameworks. Successful 
tech startups use a hybrid approach combining traditional strategic elements with agile 
methodologies, focusing on adaptive strategic visioning, sprint-based execution, real-time 
performance monitoring, stakeholder-centric pivoting, and risk-informed decision making. The 
research enhances strategic management theory by applying agile principles to operational 
contexts, offering a framework for agile strategic management, and highlighting the need for 
new education approaches.