Digital Transformation and Vision 2030: A Pathway to Sustainable Tourism in Saudi Arabia

This study explores the intersection of digital transformation and sustainable tourism within the framework of Saudi Arabia’s Vision 2030. As the Kingdom diversifies its economy and reduces its dependence on oil, tourism has emerged as a key sector for growth and development. Using a qualitative approach, this research examines how digital technologies, including innovative tourism platforms, data analytics, and digital infrastructure, are being leveraged to support sustainable tourism practices across the nation. Through semi-structured interviews, the study identifies critical drivers, opportunities, and challenges in the digitalisation of the tourism sector. Findings suggest that digital transformation is not only enhancing operational efficiency and visitor experiences but also contributing to environmental conservation, cultural preservation, and inclusive economic development. The paper concludes by emphasizing the strategic role of digital innovation in achieving the sustainability goals of Vision 2030. It offers policy recommendations for fostering a resilient and future-ready tourism industry in Saudi Arabia.