Strategic Management Paper for Daling's Eatery/Carideria Business

Abstract

This paper analyzes Daling’s Carinderia, a long-established carinderia located in Sta. Cruz Public Market, Lubao, Pampanga, through strategic management frameworks such as SWOT analysis, PESTLE analysis, Porter’s Five Forces, and portfolio tools like the BCG and IE matrices. The study utilized interviews and direct observations to assess the internal capabilities and external challenges of the business. Findings show that Daling’s Carinderia benefits from strong local patronage, a strategic location, and a reputation built over more than 40 years. However, it faces threats from rising ingredient costs, operational limitations, and increasing competition from nearby eateries and modern food service channels. The analyses show that the business is well-positioned to grow through market penetration, market development, product development, and related diversification, allowing it to broaden its reach, enhance its offerings, and strengthen its competitive position in the evolving local food market. Lastly, the researchers formulated recommendations and conclusions based on the strategies deemed most applicable for Daling’s Carinderia to sustain operations and carefully expand within its market.