BMF CP 114: Environmental and Health Value Consideration and Solar Energy Adoption Willingness across Urban and Rural United States

The current study is conducted to examine the following research questions:

• How is the consideration of environmental and health values in appliance, technology, and home modification decision-making associated with the willingness to adopt solar energy?
• Is the relationship between the consideration of environmental and health values in appliance, technology, and home modification decision-making and willingness to adopt solar energy conditional on the estimates of long-term benefits?
• Is the relationship between the consideration of environmental and health values in appliance, technology, and home modification decision-making and willingness to adopt solar energy conditional on the upfront financial support?
• What are the differences in these relationships between families residing in urban and rural areas?

The original dataset was collected by Fuentes et al. (2025) and can be found here: https://www.nature.com/articles/s41597-023-02185-0