The Generative AI Sales Paradox (GASP)-Enhancing Sales Scalability at the Cost of Human-Led Relationship Building in B2B Markets

This study examines a growing concern in B2B sales, which it refers to as the Generative AI Sales Paradox (GASP). Generative AI tools help sales teams move faster and reach more clients. Still, they can unintentionally weaken the kind of personal relationships that matter most in high-value, trust-based transactions. This research focuses on industries such as manufacturing, professional services, and enterprise technology, where long-term client trust is essential.