THE IMPACT OF GIG ECONOMY ON TRADITIONAL BUSINESS

The gig economy, which encompasses the rise of short-term, freelance, and independent work arrangements, has experienced a significant surge in popularity in recent times. The labour market is undergoing a significant transformation, altering the traditional work dynamics and influencing the way businesses function in the gig economy, which is expected to play a crucial role in the future of commerce. The gig economy, which refers to an independent way of working, is experiencing rapid growth in the evolving business landscape. It is thought that the gig economy, which extends from digital-based platforms to location-based platforms, from local markets to international markets, will directly affect traditional as well as modern business in this world in this study; the effects of the gig economy on business are discussed by considering both positive and negative aspects.