A REVIEW: THE GIG ECONOMY'S NEW FRONTIER OF AGRICULTURE SECTOR

Despite the challenges, the rise of the gig economy in India's agriculture has the potential to increase production, lower costs, and broaden access to professional services. Ensuring equitable treatment of gig workers and maintaining excellent animal care standards are critical goals that require close oversight. The gig economy is revolutionising industries such as India's animal husbandry sector, which was formerly dependent on full-time agricultural labour. Technological advancements, such as increased smartphone use and rural internet access, have enabled digital platforms to connect farmers with temporary workers and specialty services, thereby overcoming economic restrictions and labour shortage. However, significant workforce management changes are necessary. The gig economy is gaining popularity because of its flexibility and efficiency.