THE IMPACT OF GIG ECONOMY ON TRADITIONAL ECONOMY

Social media and online platforms has given rise to gig economy. Due to spread of gig workers the trend of short term and contractual agreements based jobs has increased. This paper talks about some advantages of gig economy due to this communication, corporate work, to find a job opportunity becomes smooth on the other hand in traditional economy it was difficult to connect with each other, there was a lack of internet, lack of social media, lack of advance payment methods etc. To collect data researcher took sample of 65 and use questionnaire method of data collection. The research findings highlight both the benefits and challenges of the gig economy in relation to traditional employment. While flexibility and work-life balance are significant advantages, financial uncertainty and lack of job security remain key concerns.