SOCIAL MEDIA AS A CATALYST FOR RURAL WOMEN ENTREPRENEURS IN AND AROUND MUMBAI

The entrepreneurial ecosystem has been profoundly revolutionized by social media’s rise, Opening up new paths for expanding businesses and market reach. In India, women entrepreneurs in rural areas encounter various challenges, such as restricted access to financial resources, lack of formal business training, and socio-cultural constraints. Nonetheless, social-

media platforms such as Facebook, Instagram, and WhatsApp have emerged as valuable solutions for overcoming such hurdles, enabling women to connect with customers, promote their products, and expand their businesses. Social-media’s effect on rural women entrepreneurs is explored throughout this article, with both opportunities and challenges being highlighted.