DIGITAL TRANSFORMATION IN BANKING: LEVERAGING THE GIG ECONOMY TO DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE

The gig economy is defined by its reliance on flexible, short-term labor contracts, which helps to grow the banking sector as well as other industries. In order to improve the client experience, we will examine how the banking sector's digital transformation may take use of the gig economy. This has mostly concentrated on the Indian context, particularly Mumbai and Maharashtra. This study examines the potential and difficulties of this new working model and offers research findings on how banks can improve service delivery to better meet the changing requirements of their clients in the digital age.