From Memory to 3D Prototype: Constructing the Collective Memory of the Cultural Center "La Carmela" Puebla, Mexico

This study explores the construction of the collective memory of the "La Carmela" Cultural Center in Puebla, Mexico, a space historically stigmatized by violence and abandonment. Through an action-research methodology, the project "Let's desembrujar El Castillo" was developed, which developed literary stories with augmented reality (AR) created by young people from the area, based on the testimonies of five residents over 20 years old in the area. The objective was to activate processes of symbolic resignification of the place and strengthen the sense of community belonging. The findings reveal that AR, when appropriated from a critical pedagogical perspective, can become an emancipatory tool that allows excluded communities to narrate their history and dignify their spaces. The tensions between memory, oblivion and urban exclusion are reflected in the ambivalent perception of the site: a place loaded with affection, but also with stigma. Experience suggests that emerging technologies, integrated into participatory educational processes, can contribute to subjective and collective transformation. The original value of the study lies in articulating technologies, political action and community narratives as a strategy for heritage recovery and the creation of meaningful links in marginalized urban contexts.