A STUDY ON FACTORS INFLUENCING PROFITABILITY AMONG GREENHOUSE GROWERS IN VASAI CITY, WESTERN MAHARASHTRA

This study looks at the elements that affect profitability among greenhouse producers in Vasai City, Western Maharashtra. Greenhouse horticulture has gained popularity owing to its capacity to produce high-quality crops all year, therefore contributing to the agricultural economy. The study finds several characteristics that have a major influence on profitability, including operating expenses, crop choice, market access, and technological adoption. Data were gathered using structured questionnaires distributed to 120 greenhouse producers in the region. To evaluate the proposed hypotheses, statistical analyses were performed using SPSS. The data show a favourable relationship between technology utilisation and profitability, but operational expenditures have a negative influence. This study offers useful information for policymakers and practitioners looking to increase the profitability of greenhouse farming. Understanding these influencing factors allows stakeholders to create focused strategies for supporting and promoting sustainable farming practices in Vasai City.