ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON FINANCIAL MARKET IN INDIA

Advancements in Artificial Intelligence (AI) continue to unfold at a rapid pace. The Paper examine the impact of Artificial Intelligence (AI) in the financial market in india highlighting its various applications and associated threat. Through a detailed analysis, key technologies such as machine learning, computer vision, and natural language processing are examined, which have revolutionized critical areas such as customer service, risk management, and financial advising. Although AI has significantly improved operational efficiency and service personalization, it also presents important risks and limitations, such as data privacy, lack of model interpretability, and cyber security. Additionally the study is related with future forecasts for AI adoption in finance, suggesting that its integration will continue to expand, driven by technological advances and regulatory improvements. However, this expansion must be balanced with adequate oversight to mitigate potential risks and maximize benefits. Lastly this study offers a balanced view of the opportunities and threat of AI in Financial market .