IMPACT OF ARTIFICIAL INTELLIGENCE ON FINANCIAL AND DIGITAL LITERACY AMONG THE WOMEN ENTREPRENEURS

This study has explored in an analytical how Artificial Intelligence (AI)acts as a mediating variable in the connection between digital literacy, digital adoption, and financial inclusion among women entrepreneurs. Financial Literacy and Digital Literacy are both required in today’s era so as to plan's one’s financial security. According to the survey, in India, only 33% of women have never used the internet, and for rural women that figure drop to around 25%. Improving digital Literacy and expanding access to digital technologies is critical to tackling this digital divide and enabling women from all walks of life to benefit from digital transformation. Closing the digital gap and boosting opportunities for women to participate equally in economic life will be crucial to sustaining India's development gains and enabling a stronger and more inclusive recovery.  With increasing levels of digital financial literacy, impact of this can be felt and can also become an indicator of increased economic status of women.