The Role of Platforms in Agricultural Data Value Creation

This study explores the transformative role of digital platforms in the agricultural sector, focusing on how these platforms create value from data. The aim is to identify and analyze the key mechanisms,transparency and access, discovery and experimentation, prediction and optimization, customization and targeting, learning and crowdsourcing, and monitoring and adaptation, through which digital platforms convert agricultural data into actionable insights. Utilizing a qualitative approach, the study employs a structured literature review, mapping these mechanisms to relevant research in farming operations. The findings emphasize the critical importance of digital platforms in enhancing efficiency, sustainability, and profitability in agriculture. This research contributes to the broader discourse on technology-driven transformation in agriculture, offering insights into how digital platforms can help to capture value from agricultural data for all stakeholders.