AI IN FINANCE AND MANAGEMENT: A COMPREHENSIVE ANALYSIS OF OPPORTUNITIES, CHALLENGES, AND ETHICAL DIMENSIONS

The rapid advancement of Artificial Intelligence (AI) technologies has led to a significant transformation in the fields of finance and management. AI's ability to process vast amounts of data, learn from patterns, and automate complex decision-making processes has opened up new opportunities for enhancing operational efficiency, optimizing decision-making, and providing personalized services. This paper explores the key opportunities and challenges associated with the integration of AI in finance and management, focusing on its impact on financial services, risk management, investment strategies, and corporate management. The paper discusses the ethical implications of AI adoption, including data privacy concerns, transparency, bias, and accountability. The research highlights the importance of developing a balanced approach to AI implementation that addresses both its potential and its risks to ensure sustainable and ethical growth in the finance and management sectors