ROLE OF AI IN ENRICHING CULTURAL & SPIRITUAL TOURISM IN MAHAKUMBH 2025

In the field of technology, Artificial Intelligence (AI) is a recent and rapidly expanding concept. It offers various advantages like less human errors, objective decision-making, round-the-clock availability, automation, increased productivity & efficiency, fraud detection and many more. It is a potential tool for smooth and fast paced functioning of a number of industries including healthcare, finance, retail, transportation, travel & tourism, manufacturing, education and entertainment etc. In the travel and tourism sector, it benefits through personalized travel planning, dynamic pricing, customer support, navigation and sustainable tourism. In the month of January and February 2025, the world's biggest religious tourism event, Mahakumbh, is taking place at Prayagraj in the Uttar Pradesh state of India. Despite being a spiritual event, this time’s Mahakumbh is the ideal fusion of technology and spirituality. The Government has made arrangements for a multilingual digital lost-and-found centre for visitors, a dedicated website and app, an AI-powered chatbot in 11 languages and QR code-based passes for both people and cars. With an emphasis on Mahakumbh 2025, this research study examines the application of AI in a variety of business domains.