A STUDY ON THE ROLE OF THE MSME CHAMPION SCHEME IN STRENGTHENING START-UPS AND SMALL ENTERPRISES

This study looks at how the MSME Champion Scheme helps start-ups and small businesses grow and succeed in India. The scheme was started by the government to support Micro, Small, and Medium Enterprises (MSMEs) by solving their problems quickly, improving their skills, and making them more competitive. The study explains the main goals of the scheme, such as helping businesses recover from losses, adopt new technologies, and expand into bigger markets. It also discusses how this scheme gives financial help, training, and expert guidance to small businesses. By collecting data from entrepreneurs and small business owners, the study shows how the scheme has made a positive impact. Overall, the research highlights the important role this scheme plays in boosting the growth and confidence of start-ups and small enterprises in the country.