FACTORS THAT DETERMINE THE SUCCESS, SUSTAINABILITY AND CHALLENGES OF FAMILY-OWNED RESTAURANT BUSINESSES IN THE NATIONAL CAPITAL REGION: BASES FOR RESTAURANT BUSINESS MODEL

The study focused specifically on family-owned restaurant businesses within the National Capital Region (NCR) of the Philippines. The NCR comprises sixteen highly urbanized cities and one municipality, providing a diverse and representative setting for the research.

Firmographic Profile of the Family-owned restaurant mostly are 15 years and above with 11 –15 employees 500,001 – 2,000,00 apitalization with multi- services 741 or 63%, Located in 4th District. Type of restaurant mostly are Fine Dining and partnership as type of business.

Success factors of the owners of the family-owned restaurant business interms of location “Agree”, management, customer service, menu variety, quality of food, cost control, interpreted as “Strongly Agree”.

Profitability of Family-Owned Restaurant in terms of technology, marketing and promotion, “Agree”. On the other hand, increase demand for delivery service, waste reduction strategy interpreted as Strongly Agree. Challenges Encountered in The Operation of The Family-Owned Restaurant Businesses success planning, Businesses Difficulties in management, financial issues, Lack of Professionalization, separating family and business, “Agree”.

There is no significant difference in the assessment of the respondent on the success of the family-owned restaurant business when firmographic profile is considered. There is no significant difference in the assessment of the respondent on the profitability of the family-owned restaurant business when firmographic profile is considered Based on the result of the study linear regression model was also develop.