The influence of organisational culture on digitalisation in the wind energy sector

Digitalisation is widely recognised as a key enabler for accelerating global wind energy deployment, through its potential
to improve efficiency, create insights, and develop products and services. However, digital technologies
can create tension between old values and new ones, making so-called “digital organisational culture” a prerequisite
for the success of these technologies. “Digital organisational culture” refers to aspects of organisational
culture that specifically influence digitalisation, such as a culture of digital innovation and a transparent digital
strategy. A recent study showed that organisational culture is one of the three main challenges to digitalisation
in wind energy, and that aspects of organisational culture such as open feedback processes, positive handling of
failures, creativity, and innovation can have a large impact on digitalisation. At the same time, particular challenges
in the wind energy sector such as extreme siloed attitudes, lack of data sharing and metadata standards, and the
high volume and complexity of data, make implementing a digital organisational culture difficult. This
work therefore studies how organisational culture can influence digitalisation in the wind energy sector.