EMPOWERING SMALL BUSINESSES: A STRATEGIC ROLE OF TRADEMARKS FOR GROWTH AND SUSTAINABILITY

Trademarks serve as an essential tool for small businesses, helping them establish brand identity, build consumer trust, and gain a competitive advantage. This paper explores the significance of trademarks, their role in business growth, and practical strategies for small businesses to leverage trademarks effectively. The study also highlights the legal aspects of trademark protection, cost-effective approaches for registration, and real-life case studies demonstrating the impact of trademarks on small enterprises.