GREENWASHING: A CHALLENGE TO CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL LAW

Environmental concerns have escalated due to the problem of green washing. Businesses are being compelled to take environmental problems seriously as consumers choose more environmentally friendly products and environmental issues become increasingly prominent.

This paper explores the growing issue of greenwashing, where corporations deceptively present themselves as environmentally responsible without implementing substantive sustainable practices. The paper examines the intersection of greenwashing with corporate social responsibility (CSR) and environmental law, analyzing the challenges it presents to both concepts. It presents a serious obstacle to Corporate Social Responsibility (CSR) since it calls into question the validity of sincere attempts by businesses to lessen their environmental effect. The efficacy and overall credibility of CSR activities may suffer if customers do not believe that businesses are open and truthful about their sustainable policies. It evaluates existing regulations aimed at curbing greenwashing and discusses how corporate governance, consumer protection, and sustainability law need to evolve to address the issue. The purpose of this study is to determine if green washing offers a glimpse into a real, environmentally friendly world or if it is merely a theoretical idea.