THE ROLE OF CONSUMER PROTECTION ACT, 2019 IN COMBATING ONLINE MISLEADING ADVERTISEMENTS WITH SPECIAL REFERENCE TO KDMC REGION

The Consumer Protection Act, 2019 (CPA, 2019) was enacted in response to growing concerns about consumer rights in the digital age, especially with the prevalence of misleading advertising and deceptive practices on online platforms. This article discusses the role of the CPA, 2019 in combating misleading advertising on the Internet, with a particular focus on its relevance and implementation in the Kalyan-Dombivli Municipal Corporation (KDMC) area. The study aims to assess how effective the Act is in protecting consumers from deceptive online marketing practices by examining case studies, legal provisions, and enforcement mechanisms. It also highlights the challenges faced in implementing the Act in the KDMC area and makes recommendations to improve consumer protection.