Published June 15, 2025
| Version v1
Conference paper
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DISCOURSE IN MEDIA: THE UNIQUE LANGUAGE OF HOROSCOPES
Authors/Creators
- 1. 3 rd year student, NUUz, Faculty of Foreign Philology
- 2. Department of Practical English and Literature Scientific adviser
Description
Horoscopes are one of the most persistent and intriguing genres in modern media discourse. Despite the rise of scientific skepticism and digital information, millions still turn daily to horoscopes for insight, guidance, and entertainment. This article examines the linguistic and discourse features that enable horoscopes to remain compelling. By focusing on lexical vagueness, modality, hedging, personalization, and metaphorical language, the paper highlights how horoscopes construct a persuasive yet universally applicable message. Practical examples and theoretical frameworks demonstrate how horoscopes balance ambiguity and reader engagement, functioning as a microcosm of popular media discourse.
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Additional details
References
- 1. Bhatia, V. K. Analysing Genre: Language Use in Professional Settings. Longman, p.p 12–35. (1993).
- 2. Brown, P., & Levinson, S. C. Politeness: Some Universals in Language Usage. Cambridge University Press, p.p 45–78. (1987).
- 3. Crystal, D. The Cambridge Encyclopedia of the English Language. Cambridge University Press, p.p 102–135. (2003).