Exploring the viability of pilgrimage tourism along Apostle Paul's route

Description

Abstract (English)

Purpose: This study explores the feasibility of religious tourism along Apostle Paul's pilgrimage routes in Greece. It aims to understand Greek inhabitants' attitudes toward implementing such tourism, examining factors such as religiosity, demographics, and perceived benefits. The study addresses a gap in existing research by focusing on the potential for Apostle Paul’s journey to serve as a sustainable pilgrimage route, distinct from other established Orthodox Christian sites.

Methods: The research employs a cross-sectional, quantitative design using a structured questionnaire administered to 213 Greek participants, primarily Orthodox Christians and over 40 years old. Variables analyzed include religiosity (measured using the Centrality of Religiosity Scale), demographics, and awareness of Apostle Paul’s pilgrimage steps. Statistical methods such as Mann-Whitney, Kruskal-Wallis, and multiple linear regression were applied to analyze relationships and predict attitudes.

Results: Higher religiosity, particularly in intellect and ideology, positively influenced attitudes toward implementing pilgrimage tourism. Recognition of economic, cultural, and spiritual benefits also emerged as significant predictors. While most participants were aware of Apostle Paul's routes, only half expressed strong support for their development as tourist attractions.

Implications: Findings suggest that marketing, infrastructure improvements, and stakeholder collaboration are essential for establishing Apostle Paul’s pilgrimage routes as viable religious tourism destinations.

Notes (English)