Territorial Differentiation and Export: The Consideration of the Landscape in Estate Wines

The research examines the influence of the landscape, the mode of production of the territory and the territorial image on the export activity of differentiated quality marks, using the Designations of Origin Estate Wines in Castilla-La Mancha, Spain, as a case study. It is based on a methodology that combines economic and geographical techniques and sources. The results demonstrate the influence of the factors analyzed on the projected trade perception and export prices, highlighting the importance of maintaining a proactive attitude in the use of territorial resources and in the trade strategy. The discussion highlights the integration of territorial elements in the creation of added value for wines of differentiated quality, essential to raise the reputation of the product and promote the development of wine tourism. The conclusions emphasize the role of the geographical environment and its landscapes as differentiating territorial components that provide added value in the export, differentiation
and international promotion of wines around the quality marks considered. Furthermore, the applicability of the results in similar contexts is considered, involving high-quality products in different geographic regions.