Questionnaire and Responses Supporting: A Study on UI/UX and E-Commerce Profitability

This repository contains the research instrument and anonymized response data used in the study titled “How UI/UX Design Influences E-Commerce Profitability: A Path Toward Decent Work and Economic Growth.” The questionnaire file includes demographic questions (e.g., gender, age group, Most Frequently Used E - Commerce Platform, Online Shopping Frequency, Most Frequently Purchased Product Category  ), the list of research variables and indicators, and 27 Likert-scale items based on the Technology Acceptance Model (TAM). The second file contains anonymized response data collected from 201 participants using the same questionnaire, measured on a 6-point Likert scale. This dataset supports an undergraduate thesis submitted to Bina Nusantara University in 2025.