Formation of a system of training specialists for the tourism sector

The subject of the study is the formation of a system for training specialists for the tourism sector.
The purpose of the study is to analyze the formation of a system for training specialists for the
tourism sector.
Research methods. The article uses the dialectical method of scientific knowledge, the method of
analysis and synthesis, the comparative method, and the method of data generalization.
Results of the work. The article identifies the main components of professional training for specialists
for the tourism sector. A structural and logical scheme of theoretical training for specialists for the
tourism sector on quality management issues is presented. The competencies that a student receives
after studying the academic discipline «Quality Management of Tourist Services» are determined.
Conclusions. The segmentation strategy directly affects the level of effectiveness of strategic
marketing management of sales. The need for conducting of market segmentation for trading
enterprises in modern business conditions is due to the advantages it provides: a more complete
picture of the needs and preferences of buyers is created; it becomes possible to increase the efficiency
of sales of their goods; the process of planning and organizing sales of goods with an orientation to
clearly defined target market segments is facilitated; the costs of promoting goods to the market
are reduced; potential, favorable opportunities are identified based on a thorough study of buyers;
advantages are formed over competitors who do not segment the market. In a market economy,
it is advisable for enterprises to use differentiated marketing strategies, the essence of which is to
sell a significant variety of goods designed for different market segments, each of which requires a
certain set of marketing activities. The strategy of choosing a target market allows the enterprise to
determine how many segments it is advisable to serve and how. The enterprise’s marketing activities
are focused on a certain type of product that is offered to different buyers within the general market.