Marketing of Formula Products on Irish Supermarket Websites Audit weekly Datasets

This study examines how formula-related products are marketed on Irish supermarket websites.

• Websites audited: Tesco, Dunnes Stores, SuperValu.
• 179 products reviewed from 6 brands.
• Assessed for:
  • Compliance with 35 items from Irish legislation (2).
  • Compliance with 24 WHO Code articles (1).
• Manual review over 3 weeks; breaches recorded as binary (yes/no).
• Proportions calculated by brand and retailer.