Incorporating the Green agenda into Organizations: A practitioner perspective

Across the globe, corporations have lent a patient ear to the voices of stakeholders by incorporating sustainable practices in the design of their various processes, leading to environmentally friendly products. Achievement of such objectives has been managed alongside due importance to financial performance this is a key requirement from the investors. While the stakeholders of most organizations may be very demanding in terms of business results, corporations have made it a point to incorporate sustainability into a wide variety of their business routines and processes. This is also in line with the academicians line of thinking which espouses a deep regard for the operating environment and not just revenue and profits. In this paper, we study the evolution of this school of thinking, supported by findings from the industry, leading to actions that can be implemented.