LOGISTICS-BASED MANAGEMENT OF ENTERPRISE PRODUCT ASSORTMENT THROUGH VALUE CHAIN BUSINESS PROCESS ANALYSIS

Theoretical approaches to defining the content of product assortment management processes at the enterprise level have been generalized based on the analysis of the business process chain involved in new value creation. Recommendations are provided for assessing the feasibility of modifying the company's product assortment by identifying changes within the logistics chain of value-creating business processes.