PROTECTION OF PERSONAL DATA IN THE DIGITAL ECONOMY IN UZBEKISTAN: LEGAL PROBLEMS AND SOLUTIONS

This article analyzes the legal problems of personal data protection in the digital economy in Uzbekistan and offers practical solutions. The study examined the effectiveness of the Law “On Personal Data Protection” , its compliance with international standards (GDPR), and the practical application of the legislation based on statistical data for 2022–2025. The results showed the lack of clear mechanisms in the law, weak law enforcement, and shortcomings in adapting to global requirements. The discussion made proposals such as establishing a special supervisory body, regulating cross-border data exchange, and strengthening fines. The study serves as a roadmap for ensuring citizens' rights in the digital environment and improving legislation.