Published April 22, 2025 | Version v1
Journal article Open

AI-DRIVEN DATA ANALYTICS FOR REAL-TIME DECISION-MAKING

Authors/Creators

  • 1. Manipal University

Description

Artificial intelligence-powered data analytics functions as an indispensable transformational force that helps organizations obtain immediately useful information from large databases while responding rapidly to shifting market conditions across different business sectors. This research analyzes how artificial intelligence, when connected to data analytics, drives transformational development through analyses of real-time applications along with advantages and obstacles that exist in addition to future analytical patterns. Through their union, data analytics and artificial intelligence systems enable businesses to derive actionable decisions from large database analysis, which leads to changed strategic decisions in multiple enterprise domains. Organizations now recognize that processing large amounts of data in real-time has become a strategic necessity to achieve operational excellence while maximizing customer satisfaction. Artificial intelligence and data analytics harmonization created a fundamental change in the real-time decision framework that allows organizations to use data power for agile strategic moves in dynamic business environments. AI algorithms working together with data analytics methods allow organizations to obtain important insights so they can predict future business trends while automating operational choices to enhance overall productivity along with business opportunities. AI, together with data analytics, produces maximum effects during mission-critical decision-making situations involving finance risk control medical diagnosis supply chain continuity, and cybersecurity protection events. AI algorithms empower the automated analysis of complex datasets by using machine learning together with deep learning as well as natural language processing to detect hidden patterns, anomalies, and correlations that traditional methods would struggle to reveal.

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