VeriFish Media Products Requirements & Specification Document - D3.3

The VeriFish project aims to to develop a framework of verifiable sustainability indicators, a prototype app, and a EU Good Practice recommendation and will create and distribute a range of media products to be distributed for free among a selection of the VeriFish stakeholders, and run outreach campaigns to inform and promote these assets among these stakeholder groups, as well as raise consumers' awareness about how to “choose sustainable seafood” based on scientifically verifiable indicators.

Within this context, WP3 is designing and prototyping several easy-to-use media products including:

• Flashcards and Board games: Educational tools for children and adults to promote ocean health and sustainable seafood choices. The goal is to communicate people about the importance of ocean health through sustainable seafood choices.
• Maps and Calendars: Raising awareness about sustainability and supporting informed seafood choices.
• Educational Posters: Educational posters about seafood . These posters will focus on sustainability topics and highlight the importance of supporting local providers.

Additional media products that will be developed by VeriFish are a children's recipe book created in collaboration with nutritionists and food experts, and the VeriFish Guidelines providing user communities and key stakeholders (i.e., policymakers) with guidelines on the use of verifiable seafood indicators to improve communications about their products. These are described in two dedicated deliverables (D2.3 Guideline for the use of seafood verifiable indicators [August 2025 and D3.8 VeriFish recipe book [January 2026]) and are not included in this deliverable.

This deliverable presents the preliminary list of requirements and specifications gathered during a series of meetings organised to explore needs and expectations.