THE IMPORTANCE OF THE LINGUOCOGNITIVE APPROACH IN THE TEXT ANALYSIS IN THE ERA OF GLABALISATION AND DIGITAL TECHNOLOGIES

In the era of globalization and digital transformation, the development of text analysis based on linguistic-cognitive approaches and the role of language in reflecting cultural and cognitive processes are explored. This article focuses on identifying semantic and pragmatic layers of text, uncovering cultural codes, and developing new methodologies using digital technologies with examples from the Uzbek language. The research results offer broad opportunities in linguistics, education, and cultural studies.