Critical Analysis of Recent Challenges in Quick Commerce of Fast-moving Consumer Goods in Rajasthan

Quick commerce firms are likely to face hurdles such as a low total addressable market (TAM), tapering growth in monthly transacting users (MTUs), and increased competition from e-commerce players. Although India’s quick commerce market is growing at a scorching pace, companies such as Zomato-owned Blinkit, Zepto and Swiggy Instamart, may find it challenging to keep up the growth momentum in the medium to long term, per the Indus Valley 2025 report by venture capital firm Blume Ventures.