Study of Consumer Buying behaviour of Online Marketing of FMCG Products

FMCG sector or Consumer packaged goods (CPG) are referred to products which are being sold at a very low cost. Although profitability of various FMCG products has been quite small but they are sold in huge quantities, hence the overall profit on FMCG products would be high. FMCG industry in India is considered to be fourth largest sector in economy and it is expected that it scales upto Rs 1,300 crores. During past ten years, annual growth rate in industry has been 11%. Sale of unbranded FMCG products as well as unpackaged products are also being sold in the market not only in the rural areas but also in the urban areas. The main segments of FMCG industry are said to be personal care, food and beverage and household care.