The Role of Artificial Intelligence in Personalizing Social Media Advertising: Benefits, Challenges, and Future Directions

The analysis investigates how Artificial Intelligence operates through social media advertising to personalize marketing content while exploring beneficial aspects together with risks that appear today and the possible outcomes of the future. The social media platform has achieved a new level with AI technologies that have personalized ads to attract users for purchasing or engagement. The incorporation of an AI system creates essential problems because it affects consumer privacy exposes inherent algorithmic preferences and causes users to depend excessively on artificial solutions. The implementation of AI in developing countries lets businesses enhance advertising precision while managing costs effectively and encounters obstacles from privacy restrictions and minimal infrastructures and staffing problems. Research explores three main issues about AI ethics alongside data transparency requirements along with the essential combination of AI analytics and human creativity. Marketers need to address operational difficulties and control AI usage commitments to build an effective and inclusive digital marketing environment in which AI technology is developing.