Published April 30, 2025
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Business Opportunities for Q-Commerce of Pomegranates and other Fresh Fruits in Maharashtra
Authors/Creators
- 1. Research Scholer, The RNC Arts, JDB Commerce & NSC Science College, Nasik (Maharashtra), India.
Description
Abstract: Quick Commerce (Q-commerce) represents the next stage in the evolution of retail, emphasizing hyperlocal delivery powered by digital platforms and optimized supply chains. Maharashtra, a prominent agricultural state in India, is renowned for its fresh fruit production, particularly pomegranates. This paper explores the potential of Q-commerce in Maharashtra, focusing on challenges, opportunities, and innovative strategies. Case studies from leading Q-commerce platforms provide insights into successful models. The study concludes with recommendations for building a robust ecosystem by leveraging digital tools, farmer networks, and logistical advancements to transform Maharashtra’s agricultural marketing landscape.
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Additional details
Identifiers
- DOI
- 10.35940/ijmh.F1792.11080425
- EISSN
- 2394-0913
Dates
- Accepted
-
2025-04-15Manuscript Received on 30 January 2025 | First Revised Manuscript Received on 09 February 2025 | Second Revised Manuscript Received on 17 March 2025 | Manuscript Accepted on 15 April 2025 | Manuscript published on 30 April 2025.
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