WEBSITE ANALYSIS IN QUALITATIVE RESEARCH

With the rapid expansion of the internet, qualitative research has adapted to incorporate online content analysis, offering researchers new methods to examine phenomena in natural environments. This paper explores the role of qualitative research in analyzing website content, discussing its methodologies, applications, and challenges. Traditional qualitative techniques such as interviews, focus groups, and observations are complemented by systematic approaches like content analysis, triangulation, and grounded theory. The integration of web-based data collection has enhanced research transparency and accessibility, allowing scholars to examine elements such as design, content, and interactivity.Additionally, this paper highlights the application of qualitative research methods in the internationalization of higher education curricula. By analyzing university websites, researchers can assess global engagement strategies and quality assurance frameworks. Various international models, including those endorsed by UNESCO and the OECD, provide benchmarks for evaluating education quality. Content analysis tools such as Nvivo12 and R Studio aid in structuring and interpreting data, ensuring rigorous analysis.The findings underscore the growing significance of qualitative research in digital spaces, emphasizing the need for robust methodologies to address the complexities of web-based content. By leveraging qualitative techniques, researchers can contribute to a deeper understanding of global online interactions and the evolving role of the internet in academic and professional fields.